Course Summary
The SAFe Agile Product Management course provides comprehensive training in Agile product management, enabling product owners and product teams to develop and execute effective product strategies. The course covers all life cycle stages, from introduction to the mature phase and decline stage, and focuses on developing marketing strategies to support the product vision statement. In addition, market research and demographic segmentation are emphasized to support marketing efforts and maximize market share.
This course is ideal for you seeking a deeper understanding of agile product management and how to apply it to existing products and those looking to create good product vision statements for product development or service offerings.
You will gain skills like:
• Leveraging Design Thinking to create innovative products that meet customer needs and drive business value.
• Defining and communicating a clear product strategy, vision, and roadmap within the SAFe framework.
• Applying Lean principles to prioritize product features, manage backlogs, and ensure continuous delivery of value.
• Collaborating with cross-functional teams, stakeholders, and customers to gather insights and refine product offerings.
• Utilizing metrics and feedback loops to measure product performance, inform decisions, and drive iterative improvements.
Module 1: Analyzing Your Role as a Product Manager in the Lean Enterprise
• Describe Product Management’s role and responsibilities
• Identify Product Management stakeholders and collaborators
• Explain Design Thinking for Product Management
Module 2: Continuously Exploring Markets and Users
• Explain market research in the context of Continuous Exploration
• Discover the right hypothesis and ask the right questions
• Apply data-driven practices to answer questions
• Plan your research
• Use research games for customer understanding
Module 3: Driving Strategy with Market Segmentation
• Explain market segmentation
• Create market segments through market research
• Determine market segment value
• Assess market segment fit
Module 4: Using Empathy to Drive Design
• Describe the purpose and use of personas
• Create and use personas
• Improve customer experience through empathy
Module 5: Defining Product Strategy and Vision
• Explain the strategic purpose of your product
• Create a compelling product vision
• Design value propositions and business models
• Design the Customer Journey
• Design the whole product and solution context
• Design Platform, API, and Data strategy
Module 6: Creating Roadmaps to Build Solutions
• Define Solution Intent
• Create market-driven roadmaps
• Organize Features for balanced solutions
• Refine Features into Stories and Story Maps
Module 7: Delivering Value
• Visualize development flow using a Program Kanban
• Estimate and forecast the backlog
• Prioritize the Program Backlog
• Create alignment with PI Planning
• Execute the PI
Module 8: Creating Innovation in the Value Stream
• Describe value stream and product innovation
• Use metrics to guide improvements
• Manage innovations through Epics
• Fund sustainable innovation
• Apply Rapid Experimentation
• Evaluate hypothesis outcomes: Pivot, Stop, or Continue
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