Course Summary
This course covers the configuration of Dynamics 365 Customer Insights – Journeys application to drive business growth. Participants will explore lead management, marketing forms and pages, segmentation, real-time marketing, and email marketing messages. Interactive customer journey design, including event and survey configuration, will also be emphasized.
Key Skills Gained:
Configuration of Dynamics 365 Customer Insights – Journeys application.
Creation of various communication channels: emails, text messages, push notifications, and forms.
Building customized customer journeys to meet specific business goals.
Lead management and scoring optimization techniques.
Utilizing analytics to interpret and measure the effectiveness of customer journeys.
Module 1: Set up and manage Dynamics 365 Customer Insights – Journeys
Module 2: Advanced configuration for Dynamics 365 Customer Insights – Journeys
Module 3: Create emails, text messages, push notifications, and forms in Dynamics 365 Customer Insights – Journeys
Module 4: Build journeys with Dynamics 365 Customer Insights – Journeys
Module 5: Manage leads and scoring in Customer Insights – Journeys
Module 6: Extend real-time marketing capabilities within Dynamics 365 Customer Insights – Journeys
Module 7: Create an on-site event in Dynamics 365 Customer Insights – Journeys
Module 8: Create a webinar event in Dynamics 365 Customer Insights – Journeys
Module 9: Promote events, manage registration and check-ins, and review results in Dynamics 365 Customer Insights – Journeys
Module 10: Advanced event management features in Dynamics 365 Customer Insights – Journeys
Module 11: Access and interpret analytics with Dynamics 365 Customer Insights – Journeys
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