Module 1: Effective Stakeholder Management and Communication Techniques

• Role of the Product Manager
• Identify Stakeholder Categories Using the Stakeholder Wheel
• Apply Effective Methods to Communicate with Stakeholders at Various Levels
• Apply the Power/Interest Grid to Categorise Stakeholders
• Choose an Appropriate Stakeholder Management Strategy
• Importance and Methods of Gaining Stakeholder Buy-in
• Apply Problem Solving Techniques

Module 2: Analyse the Internal and External Environment and Undertake Market Analysis

• Analyse the Business Environment Using an Appropriate Framework
• Importance of Alignment Between Commercial Considerations and Overarching Business Strategy
• How the Organisation’s IT Environment Supports Product Development, Delivery, and Marketing Activities?
• Apply Legal Requirements, Legislation, and Organisational Guidelines Relevant to Digital Product Development
• Prepare an Analysis Using Porter’s Value Chain
• Apply Customer Research Methodologies Taking into Account the Diversity of the Target Market
• Analyse the Market to Determine Its Size
• Prepare and Monitor Budgets to Manage Costs and Maximise Revenue
• Apply Data Analysis to Evaluate Research Findings

Module 3: Product Delivery Lifecycle

• Create a Product Roadmap
• Purpose of a Vision for the Product and the Organisation
• Create and Apply Personas to Inform Decision Making
• Analyse the Stages of the Product Delivery Lifecycle
• Concept of Pivoting
• Apply Risk Management Techniques Throughout the Product Delivery Lifecycle
• Apply Appropriate Quality Assurance and Quality Control Methods
• Choose Appropriate Testing Methods to Evaluate Compliance with Product Requirements
• Analyse Metrics to Monitor Product Performance

Module 4: Product Development Techniques

• Apply Prioritisation Techniques
• Apply Product Development Techniques
• Create Business Cases, User Stories, and Use Cases
• Minimum Viable Product
• Prototyping Approaches
• What is Sustainable Product Development?
• Key Features of Different Coding Languages and Use Terminology Associated with Coding

Module 5: Methods and Techniques of Marketing

• Analyse the Different Types of User Acquisition Models
• Concepts Used to Promote a Product into the Market
• Digital Marketing Techniques
• Advantages and Disadvantages of Various Advertising Methods