Course Summary
You’ll attain a comprehensive knowledge of the fundamentals of business strategy, finance from a business context, frameworks for operational management, and various customer and marketing journeys, including:
• Conceptualising key areas of business strategy, such as the mission statement and use of Key
Performance Indicators (KPIs);
• Discerning between the different areas of business finance and commercial acumen;
• Understanding frameworks such as Agile, Waterfall, Lean Six Sigma, and the Value Chain;
• Understanding and creating customer journeys for internal and external stakeholders;
Learning the 4 P’s of marketing and their applications.
Module 1: Understanding the business strategy and transformation.
Module 2: Understanding the financials.
Module 3: Understanding the role of people in teams and organisations.
Module 4: Understanding your organisation’s proposition.
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